Topshop Fall — Simon James Lee

Within everyone, there is an everyONE, Every individual has something to offer, Every outfit has that one amazing item, Every team has that star player

Topshop IS THE NO.1 IN EVERYONE. Topshop needed to get back to being the authority, showing the very best product, styled in the very best way on the very best people. The needed to stop been followers and chasers. Topshop needed to be your identity, your personality, your attitude, your style.

Topshop is the place where you determine what you’ll wear, where you’ll find the clothing that makes you look and feel your best, It is an adventure on your terms.

You come to us look like you – but the very best version of you. The new Topshop autumn collection is predominantly led by 70s prints, cuts and colour palettes and big textures such as leather and faux fur. The new season launch looked at elevating the look and feel of Topshop shoots, drawing inspiration from the concept of ‘Superstyling’ letting our product do the talking with an energetic and exuberant study of cast and characters. Styled and photographed in a way that celebrates their uniqueness and personality of our brand Superstyling is not about one person, it is about the very special people in everyone and how they execute our product.

With further local lockdowns looming, we made sure there was plenty of elevated loungewear, too. Styling looks that straddle the two - joggers paired with high-shine PU trench coats or extravagant faux fur jackets or oversized hoodies with new-season dresses.

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